OUR MISSION & VALUES
MISSION
Unite the running industry to improve inclusion, visibility, and access.
OUR ROLE
We work with brands, retailers, race events, and community groups to build talent pipelines and expand economic opportunity across the running industry.
Vision
Our vision is an industry committed to justice—where Black, Indigenous, and People of Color are welcomed, valued, and supported through pathways into participation, leadership, and ownership.
Our Values
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We are united by a passion and commitment to running and the outdoors, recognizing their ability to bring people together and serve as powerful tools for healing and connection.
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We shift power by centering voices historically excluded from decision-making. We listen, invest in leadership, and redesign systems so opportunity, influence, and ownership are more equitably distributed.
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We commit to continuous learning and honest reflection. We create space for difficult conversations, meet people where they are, and provide multiple pathways to grow, adapt, and move forward.
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We actively confront and disrupt practices and systems that perpetuate exclusion and inequity. We address harm directly, prioritize repair when possible, and intervene when necessary to support responsible industry change.
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We value openness and accountability. We share information, communicate clearly, and use data to understand challenges, measure progress, and guide better decisions.
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We believe progress requires action. We acknowledge harm, respond when we see injustice, and translate ideas, learning, and accountability into concrete change across the running industry.
“We know the RIDC shares this intense love of running, which makes them such a strong partner to Brooks in helping make the run more inclusive and accessible. Their efforts, including the recent launch of RUN THE BLOCK are making meaningful strides toward advancing DEI in the running industry, which we believe will ultimately foster a more diverse running community. Brooks is proud to support this program and all the great work of the coalition.”
–Dan Sheridan, CEO, Brooks